Thursday, September 2, 2010

Make Moving Easier


“Is there anything we can do to make this move easier for you?” is a question I started asking as a teenager when Evan and I first started Meathead. I would ask it from the first time I was paged (yes paged! I had a pager back when the company started!) by a client right up to the end of the move.
Since then, asking that same question has been trained and ingrained in every subsequent Meathead who wears our shirts. How and when to ask this simple question is even on the test for employment here at Meathead Movers. The underlying intent and focus on the customer and their experience is integral to this company. We are not a product business, we are a service business (we do sell boxes, but very small compared to moving SERVICE). What makes Meathead special is not how we move the refrigerator, but how we make the customer feel when while we’re moving the refrigerator. It’s emotion.
Our challenge is to figure out how to get customers to want our service on an emotional level. It starts with employees aka “Meatheads” who are bought-in to our unique and proprietary way of business. Getting any employee to truly believe in and live the brand, especially a large group of employees, is not an easy task. We continue to strive to understand what makes our employee tick, and figuring out what excites them so that we can properly incent them to focus that on providing exceptional service. At the end of the day, it’s all about making our customers move as easy as possible- and that starts with the Meathead who’s making that happen.

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